Mar. 28th New eco-friendly Ecco Pizzeria

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We are very excited to let everyone know about the fantastic new Ecco Pizzeria in the Allston area designed by Studio Luz Architects. Ecco means “Here” in Italian, an expression often used to call one’s attention; it’s casual, friendly, and plays on the eco-consciousness of the owner’s mission. The pizza is  both organic and natural, with fresh ingredients. The owner operates Ecco Pizzeria in an environmentally conscious way with the aspirations of creating net-zero waste. All food waste, napkins, plates, cups, straws and utensils are able to be composted. Even the kitchen is 90% reclaimed/reused!  We are proud to be part of the team to create an “eco-minded” eatery.

Exterior Facade along Commonwealth Ave.

Studio Luz Architects was challenged with creating a distinct design and identity for this new pizza franchise. As such, the design strategy, architectural character, and brand identity had to be transferable to potential future sites. Studio Luz Architects helped the owner to create spatial features, highlights and interior graphics that are distinct and memorable. For example, each store is to have major wall murals, an open pizza oven as the focal point and pixelated graphics that defines the façade.

Pixilated Ceiling Interior

Working with the graphic design Firm Deelux, our two teams were able to create a space where the graphic identity is intricately linked to the architecture. The owner spent countless hours tracking down reclaimed or reused furniture and equipment. And the design team specified many recycled, reclaimed or rapidly renewable materials. Sheryl Julian, Boston Globe’s food editor, recently wrote a review of Ecco Pizzeria in the Boston Globe. Ecco Pizzeria is located at 1147 Commonwealth Ave. in Boston. For images go to our website!