Aug. 5th Harpoon Brewery Beer Hall & Visitors Center begins construction!

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Location Diagram

Studio Luz Architects is pleased to announce that construction has begun for a new beer hall and visitors center at Harpoon Brewery. It is our privilege to be working with the brewery who has Commonwealth of MA Brewing License #1.  We have a great team member in CAFCO Construction Management who is heading up all the construction on the project. The new beer hall is located on Northern Avenue in the Innovation District section of Boston. The design takes advantage of its location by providing views to the Boston skyline and into the existing production area.

Rendering of Beer Hall

Given the industrial setting of a brewery, featuring an abundance of stainless steel, pipework, storage vats, bottling lines and other automated mechanical processes, the visitor center adopts more natural materials and humanizes the experience of the facility.  All finishes and lighting are selected and designed to enhance the warm, authentic character of the space. Floors are a reclaimed wide plank antique oak. Bartops and tables are salvaged live edge Vermont butternut, so that the natural deformations and imperfections of the materials add to the tactile experience of the bar.  Communal tables are also made from this wood, unifying the beer hall space.

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Tour Experience Diagram

The new space is planned to allow for simultaneous uses as a beer hall, touring area, retail outlet and function hall. Service areas and bars are strategically placed to lead visitors to their desired destinations and reveal the full experience of Harpoon beer, from production to consumption. A centralized main bar serves as a social center as well as a separation between those waiting for tours and those enjoying drink in main beer hall. The project challenges distinct boundaries in service of creating more opportunities for social encounters. The function room is open to the main beer hall with; a large dramatic bi-folding overhead door used to create privacy. The retail area features a custom growler filling station with 24 different types of fresh beer available. We will be posting construction images so stay tuned! For more information, visit our website.

Mar. 28th New eco-friendly Ecco Pizzeria

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We are very excited to let everyone know about the fantastic new Ecco Pizzeria in the Allston area designed by Studio Luz Architects. Ecco means “Here” in Italian, an expression often used to call one’s attention; it’s casual, friendly, and plays on the eco-consciousness of the owner’s mission. The pizza is  both organic and natural, with fresh ingredients. The owner operates Ecco Pizzeria in an environmentally conscious way with the aspirations of creating net-zero waste. All food waste, napkins, plates, cups, straws and utensils are able to be composted. Even the kitchen is 90% reclaimed/reused!  We are proud to be part of the team to create an “eco-minded” eatery.

Exterior Facade along Commonwealth Ave.

Studio Luz Architects was challenged with creating a distinct design and identity for this new pizza franchise. As such, the design strategy, architectural character, and brand identity had to be transferable to potential future sites. Studio Luz Architects helped the owner to create spatial features, highlights and interior graphics that are distinct and memorable. For example, each store is to have major wall murals, an open pizza oven as the focal point and pixelated graphics that defines the façade.

Pixilated Ceiling Interior

Working with the graphic design Firm Deelux, our two teams were able to create a space where the graphic identity is intricately linked to the architecture. The owner spent countless hours tracking down reclaimed or reused furniture and equipment. And the design team specified many recycled, reclaimed or rapidly renewable materials. Sheryl Julian, Boston Globe’s food editor, recently wrote a review of Ecco Pizzeria in the Boston Globe. Ecco Pizzeria is located at 1147 Commonwealth Ave. in Boston. For images go to our website!